About / Eva Liu
Jewelry Product Designer
I am Eva Liu, Juewei Liu, a jewelry product designer. My Chinese name, Juewei, means beautiful jade — my connection to jewelry began with my name. Eastern philosophy, traditional craft, and the possibilities of materials have always been the starting points of my work.
I earned a bachelor’s degree in Jewelry Product Design at China University of Geosciences, followed by a master’s degree in Fashion Management at Parsons School of Design in New York. I have designed jewelry at Coach’s New York headquarters within Tapestry, the Spanish fine pearl jewelry brand GiO, and the emerging contemporary Chinese jewelry brand Bao De Yi. I also founded the fashion jewelry brands SWEET CHILLI and Shanlingsheng. My work spans concept development, three-dimensional modeling, prototyping, and collaboration with production teams and supply-chain manufacturers.
In 2025, I was Creative Director at Shanlingsheng, exploring contemporary Eastern jewelry through lotus forms, the five phases, and natural gemstones. In 2026, my practice extended to luxury phone and earphone design. I am interested in how cultural ideas become considered objects, balancing contemporary expression, a brand’s identity, and the details of making.
Get in touchExperience
Selected experience · 2019–2026
Senior Jewelry Styling Designer, Mobile Phones
Dreame
Designed phone forms and CMF directions, exploring back-panel composition, camera decoration, surface imagery, and color. The selected work also extends jewelry-inspired styling and CMF concepts to earhook earphones.
Creative Director
Creative direction at Shanlingsheng, exploring contemporary Eastern jewelry through lotus forms, the five phases, natural gemstones, and a cohesive collection presentation.
Senior Jewelry Designer
Developed contemporary Eastern jewelry, created models for 3D-printed prototypes, and collaborated with production teams and manufacturers.
Jewelry Designer
Designed jewelry in response to merchandising briefs, developed printable models and KeyShot renderings, and worked with production teams on prototypes.
Strategic Jewelry Designer
Developed The Nude Collection and Bright Moon Shines over the Sea, the latter receiving an ICA jewelry design award.
Founder & Jewelry Designer
Designed jewelry, sourced suppliers and manufacturers, organized campaign shoots, and developed relationships with media, showrooms, and buyers.
Assistant to Managing Director
Researched emerging fashion businesses, coordinated industry meetings, and followed portfolio companies and projects.
Jewelry Designer
Designed fashion accessories and collaborated with manufacturers, gemstone suppliers, and media contacts.
Jewelry Sales Intern
Supported the autumn auction preview, welcomed clients, and introduced fine jewelry auction pieces.
Education
2021.08 — 2022.08
MPS, Fashion Management
2016.09 — 2020.06
Bachelor’s degree, Jewelry Product Design
TTF AI Jewelry Summer Camp
GIB Jewelry Appraiser
NGTC Crystal Appraiser
Selected recognition
Best Design Award
Excellence Award
Excellence Award
Tools & capabilities
From a first sketch
to a production conversation.
Concept development · Jewelry drawing · 3D modeling · Rendering · Prototyping · Production collaboration
Rhino · KeyShot · Nomad · ZBrush · Blender
Photoshop · Illustrator · InDesign
Jewelry gouache painting · Digital jewelry painting
Proficient in the TTF Jewelry AI Model, ChatGPT, Codex, Visual Studio Code, Claude, and Midjourney
Contact
For design roles, collaborations, and thoughtful projects.
liu_juewei@163.comWeChat & Tel 15501097599